Give yourself the tactical advantage you need to succeed!The war begins before your book even hits the shelves, and you need every weapon you can get to beat back the competition. Guerilla Marketing for Writers puts an entire arsenal at your disposal. Packed with proven insights and advice, it details 100 ways to sell your work before and after it's published. This wide range of "weapons"—practical low-cost and no-cost marketing techniques—will help you design a powerful strategy for strengthening your proposals, promoting your books, and maximizing your sales. You'll learn to generate publicity through networking and the Internet, and get support from conferences, festivals, the media and more. Each technique is presented in a short, easy-to-master format so that you can target the ones that are best suited to your needs—all while discovering the truth about how the industry really works. If you want to get into print and profit, then remember that publishing is not a game, it's combat! And Guerrilla Marketing for Writers is the ally you've been waiting for—a hand-held arsenal awaiting your commands.About the AuthorsJay Conrad Levinson, the father of guerrilla marketing, has sold more than one million guerrilla marketing books since 1984. These books have been translated into thirteen languages. He lives in San Rafael, California. Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry. He lives in New York City. Michael Larsen is a successful literary agent and the author of Literary Agents and How to Write a Book Proposal. He lives in San Francisco, California.Praise for Guerrilla Marketing for Writers"Teaches the marketing tools every writer needs to know."--John Gray, author of Men Are from Mars, Women Are from Venus"Every writer will benefit from the strategies—I wish I had this book when I started writing."--Jack Canfield, co-author of Chicken Soup for the Soul and Chicken Soup for the Writer's Soul"Whether you sell to a publisher, or publish yourself, the author must do the promotion. Fortunately, now there is a Guerrilla Marketing book for the writer. Enlist now and requisition your weapons. Don't go into the publishing jungle unarmed."--Dan Poynter, author of The Self-Publishing Manual"If you want your book to bounce off the shelves, read Guerrilla Marketing for Writers. It is filled with powerful insights and proven techniques!"--Roger Crawford, author of How High Can You Bounce?"Guerrilla Marketing for Writers is a primer for primal promotion. The advice is smart, savvy, and sensible. The writing is clear, concise, and easy to follow. Most of all, Guerrilla Marketing for Writers guides and motivates new and established writers alike."--Drs. Richard and Rachael Heller, authors of The Carbohydrate Addict's LifeSpan Program and The Carbohydrate Addict's Diet"Every author on the planet should read Guerrilla Marketing for Writers and devour every word. If you write a book, be sure to read this one first."--Robyn Spizman, President of The Spizman Agency and author of over sixty how-to books."When Jay, Rick and Michael talk—every writer should listen. This is a must buy book!"--Sheila Murray Bethel, author of Making a Difference, 12 Qualities That Make You a Leader"Read this book and make your book a bestseller!"--Mark Victor Hansen, co-author of Chicken Soup for the Soul and Chicken Soup for the Writer's SoulBoot Camp for Writers--From Guerrilla Marketing for WritersBefore you can market like a guerrilla, you must think like a guerrilla. Here are just six the hundreds of guaranteed strategies to get writers thinking and prepared for the publishing battle. Think new. Try to come up with fresh ideas that haven't been done before. People like to try new things. New ideas can excite people more than ideas that have been done before even if they were successful. If you and your networks can't dream up something new, use your creativity to give old ideas a new twist.Think inclusively. Create ways to bring people together in a way so enjoyable they will tell friends about it before and after the event.Think big. Look at the promotional opportunities your books create with the same breadth of vision you use to look at your books: in the largest possible way. Then pare down your ideas down to what you can accomplish. Promotion, like politics, is the art of the possible.Think ideas through. Balance the time and energy you need to execute ideas against the potential gain in sales and publicity.Think of a way out. Set benchmarks in time and energy to see if you're making the progress you need to make an idea worth implementing. If in the course of trying to follow through on an idea, you become convinced that the payoff won't justify the effort, let it go and move on to the next idea.Think of ways to be a giving enterprise, not just a taking one. Make a virtue of commerce by helping your community while you promote your book. Schools, libraries and charities always welcome help raising funds. You will feel better about your efforts, and so will others involved with them. And the media are more likely to cover a charity event than a purely commercial one.Market Yourself, OnlineIf you're reading this then you're using the Internet. But are you using the Internet to promote your writing? If you aren't, you need to. Now. Authors Jay Conrad Levinson, Rick Frishman and Michael Larsen offer a wealth of ideas to get you started. Your Web site can include: - your contact information
- your media kit
- a list of your upcoming appearances
- a description of your products and services
- the video or audio of a talk or interview
- a sample chapter or a new chapter every month, a table of contents and /or stand-along excerpts from your books (check with your publisher for permission)
- a message board so people can discuss what's going on in your field and their experiences with your books, products and services
- reviews of your books and quotes from them
- a column, newsletter or tip of the day, week or month that will bring visitors back to your site (you can also e-mail these to subscribers)
- answers to frequently asked questions (FAQs)
|