Two more bestselling guidebooks by Jim Krause: Layout Index Color Index SIT! STAY! BE CREATIVE! It's tough to be creative on command. But with deadlines looming, you can't always wait for inspiration to strike. Sometimes you have to go out and find it. That's where Idea Index comes in. Don't let the size fool you. Inside you'll discover thousands of ideas for graphic effects and type treatments—via hundreds of prompts designed to stimulate, quicken and expand your creative thinking. Use Idea Index to brainstorm ideas, to unclog your mind when they've stopped flowing, to explore different looks and approaches in your work, or to stir up some instant creative genius when you need it most! About the AuthorJim Krause has worked as a designer in the Pacific Northwest since the 1980's. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. Table of ContentsIntroduction Section I: Graphic Effects ActionBitmapBlueprintBlurBrushCartoonChildlikeCollageCompeting BackgroundContrast in ShadingContrast in SizeContrast in WeightAn ExampleCropCrudeCut and PasteDamageDeformDitherDoodleDrop ShadowEmboss, Bas ReliefEraFadeFill with ImageBrainstormFill with PatternForm with PatternForm with TypeFragmentFrameGhostGlowGraffitiHalftone, Enlarged LineHalftone, Visible DotHuman ConnotationIntricateSimplificationLinocutMask, StencilMaterialMinimalMoodMultimediaMultiple OutlineNatureNegativeOddOrnamentRoughing ItOut of RegisterOverlapPaintPencil, CharcoalPerspectivePhoto EffectsPhotorealismRepetitionReverseScientificSequentialShapeSilhouetteSketchDimensionsSpeakSpiralSplatterStampSymbolTessellateThreshold, PosterizedTonalTranslucentTypographic Element"Universal" SymbolExplorationSection II: Typographic Treatments Preliminary Considerations: Font, Case and WeightAlterationBackwardBlurBorder TreatmentCondenseConform to ContourCrisscrossCropCrowdCultural ConnotationCut and PasteAn ExampleDamage, DeformDoodleEmbellishExpandExtreme LetterspaceExtreme SizeExtreme WeightGradationGraphic ElementHandcraftedRelationshipsHighlightHuman ConnotationImage within TypeInitials, MonogramInlineInterlaceLabelLine BreakLineworkLink, InterlockLimitationsMixed FontsMixed SizeMixed ToneMixed WeightMotionOdd, NoveltyOrnamental ConfigurationOutlineOverlapPaint, InkLetterspacingPerspectivePunctuateRealismRepeatReverse TypeShadowSignageSpeakSplit TypeStencilAvoiding PitfallsTiltTime PeriodType with ImageType within Basic ShapeType within GraphicTypewrittenVaried BaselineVaried OrientationWord PuzzleWord(s) within Word(s)From the IntroductionWhile doing nothing to change the actual creative process-a process carried out uniquely by every artist-Idea Index puts it in "fast forward": supercharging the search for a unique and interesting solution. By placing hundreds of visual and conceptual suggestions directly before the artist's eyes and mind, Idea Index stimulates, quickens and expands the creative process. Simply put, this book is a tool that stocks the creative reservoir, brings useful ideas to the surface and offers the spark needed to make a good idea great. Idea Index is for graphic designers, illustrators, art directors and any professionals involved in the creation of visual media. Students will also find this book very useful not only for expanding their creative awareness, but also as an illustrated resource of current graphic techniques and styles. Use Idea Index at the beginning of a project to get ideas stirring or later on, to expand a page or two of thumbnail sketches; use it as "mental drain-opener" when the creative juices have slowed or stopped flowing; use it to get things moving during group brainstorming sessions; thumb through the pages during downtime to "top off" the creative reservoir. "
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