Color - Color: Messages & Meanings

Color: Messages & Meanings, A PANTONE Color Resource

By Leatrice Eiseman

Item No. #33493

Whether you're looking to compare, contrast or choose just the right colors for your next design project, make sure you consult Pantone's new Color: Messages and Meanings. Based on extensive research and filled with pages of luscious-to-subtle hues, photographs, and illustrations, this book by internationally renowned color expert Leatrice Eiseman will inspire you to try colors and combinations in new and exciting ways. From cherry reds to creamy yellows, vibrant purples, mocha, soft blues, and many others, Eiseman profiles the color wheel in the first half of the book and then shows you how to juxtapose dominant, subordinate, and accent colors to achieve just the right effect and mood so the message you are sending through your advertisement, package, display, logo, Web site and other design vehicles is correctly communicated. Everything you need to make your color work more effective is contained in this well-thought-out follow-up to the Pantone Guide to Communicating With Color. It is the must-have color guide for all design professionals!

About the Author:

Leatrice Eiseman is an internationally known color expert and trend forecaster and executive director of the Pantone Color Institute and founder of the Eiseman Center of Color Information and Training. Her educational background in psychology, business and design gives her a unique perspective in guiding numerous companies to meaningful and successful color choices. The author of seven books on color, she often makes presentations to a variety of industries and schools on the emotional impact of color, consumer response research, and color trends. She has received numerous awards including Fortune magazine's honor of being one of the top ten decision-makers in business today.