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With a convenient horizontal format, The Secret Life of Logos showcases a spectrum of logos (including rejected versions of the logo) allowing you to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo's development, and the behind-the-scenes decision making done by designers and clients.Leslie Cabarga is the author of over two dozen books on design, including Longo, Font and Lettering Bible, The Designer's Guide to Color Combinations, and The Designer's Guide to Global Color Combinations. He's been an illustrator and designer since 1970.
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